The New Leaf
We decided to take on a project dealing directly with Proposition 19, legalizing marijuana in California, and all of the information (and misinformation) surrounding it. Like most political topics, it features a lot of information to process, and no easy and understandable way to digest it. We created an animation that helped break down the proposition and its effects.
Though we took on this project all on our own and made it for ourselves, the Drug Policy Alliance found it to be the only useful tool in the fight and funneled a large amount of advertising dollars into getting the animation in front of as many Californians as possible.