We are delighted to have been able to contribute an illustration to Dwell’s October 2013 issue. We were asked to illustrate an article about how to decide what green car to go with when car shopping. We wanted to show the daunting number of cars on a lot. And even if you narrow the choice down to a green car, which one? This dwell article will help you make that decision.
Hey look, some more of our work in Communication Arts! I swear we didn’t perform any sexual favors for this one. Thanks to CA for showing us some love. If you haven’t seen the video yet check it out here.
Welcome to the new I Shot Him site! We are very excited that you are here. There is a lot to explore and we hope that you spend some time digging around.
While there are many things to talk about with the site, I wanted to jump right in on what was the most fun part of the site for us, the feature photographs. One of the hardest and most interesting things one needs to figure out when designing a portfolio site is how to show the work. We decided that we wanted to introduce the work by showing it in some sort of context. A website could be viewed in a desk setting instead of just on a screen with a stock white background.
With this concept in mind we hit up our friends Jesse Silver & Matt Sartain to help style us out. With Matt’s photography and Jesse’s style we were able to create some beautiful images that set the stage for many of our projects. We were also able to work with Matt on portraits and shots of the space. If you’re looking for someone great to work with on your commercial photo needs, then hire these cats for sure.
The NYC Readiness Challenge was one of those projects that completely changed our perspective on design and its importance to society. We were excited to launch this project. We had been working on an interactive tool about disaster preparedness for months and were excited to see if it would help prepare New Yorkers for a disaster.
We were very curious to see if our take on disaster preparedness education would actually turn heads. After all, disaster preparedness is not the sexiest of topics. A few days after the site launched the warnings for Super Storm Sandy started coming in. Traffic on the site increased drastically. Tweets of interest about the site started coming in. The timing couldn’t have been better. A site about storms launches, and a storm is coming.
Most New Yorkers paid little mind to the impending storm. It would probably be a minor inconvenience at worst.
Then Sandy hit. It was devastating. We were on the west coast and could only sit back and watch our loved ones do the best they could.
Of course, those who were prepared were thankful, but in the grand scheme an interactive tool that teaches preparedness almost seemed laughable. Illustrations about safety? People are suffering. At this point design was moot, only resources and man-power could make a difference now.
Some time has passed, and the east coast is recovering from its wounds. Many are saying that this type of storm is just the beginning and climate change is affecting weather patterns. Our feelings about the importance of the NYC Readiness Challenge site had been on a roller-coaster. Now, we have gained perspective. As designers, it is our job to communicate. Many people were caught unprepared when the storm hit. They had not received the message. Let’s not let that happen again. Hopefully as we prepare for the possibility of future disasters NYC Readiness Challenge can be a tool for learning how to be prepared. Check it out, share it with your loved ones. And above all else, be prepared.
We love you New York.
We recently had the pleasure of collaborating with the hard-working folks at SFAF on an information campaign for a new method of protection against HIV. The FDA recently approved the use of anti-retro-virals (PrEP) as a preventative measure against getting HIV. The complexity of this method is intense, and developing clear communications is a big part of the challenge. We were hired to create an information-based website and marketing campaign that helps people easily digest the information around PrEP. Our audience was the gay communities in SF, and really—is there a more fun audience to communicate to?
We had a lot of fun creating a character inspired by 70’s porn, and using him as the protector of love-making. We drew iconic buildings from the Castro, San Francisco’s famous gay neighborhood, and anthropomorphized the AIDS epidemic with cellular monsters attacking the city. The concept here is that AIDS is still a big problem, but the fight continues to strengthen and change.
Check out the site at PrepFacts.org